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Webb Canyon Chronicle

The Student News Site of The Webb Schools

Webb Canyon Chronicle

The Student News Site of The Webb Schools

Webb Canyon Chronicle

Anjali Desai (‘21) launches ZigZag the Brand during the pandemic

Maya+Gutierrez+%28%E2%80%9821%29+and+Manek+Kedia+%28%E2%80%9821%29+picnic+in+their+new+ZigZag+skirts.+The+blue+one+is+the+Manek+Skirt%2C+and+the+pink+one+is+the+Strawberry+Jam+Skirt.+
Anjali Desai (’21)
Maya Gutierrez (‘21) and Manek Kedia (‘21) picnic in their new ZigZag skirts. The blue one is the Manek Skirt, and the pink one is the Strawberry Jam Skirt.

With the rise of the global pandemic affecting how we live our everyday lives, it is important to support local businesses to help them survive the daunting times. There are many local small businesses to support right here in Claremont, including ZigZag the Brand created by VWS senior, Anjali Desai (‘21). 

The pandemic gave Anjali plenty of extra time to pursue her interest in fashion, and, ultimately, to create her own brand.  

“I have always known that I wanted to go into the fashion industry,” said Anjali. “But I was always tied between design and marketing/buying. During quarantine, I began sewing more and decided I wanted to sell my designs.” 

From a young age, Anjali began to develop skills and interests, like sketching and sewing, that have now become essential to creating her brand 

Because Anjali designs and produces all the products single-handedly, the process can be strenuous and time-consuming, so her production plan varies based on design. 

“Products that require sewing can take up to 2-3 hours each minus designing it, whereas rhinestoning a batch of shirts takes 1 hour,” she says. “One of my favorite products that I sell is ‘The Manek Skirt,’ because I designed and made that skirt for one of my best friend’s birthdays. I loved it so much that I designed a whole collection after it, the ‘stargurl’ summer collection.” 

These are Anjali’s Stargurl Studded Tanks, also featuring her hand printed ZigZag tags. Graphic courtesy of Anjali.  

Anjali launched her brand on August 22nd, 2020, sharing her designs on a website and Instagram. With her platforms all online, Anjali had the opportunity to sell her products worldwide and contactfree. She makes sure to be as safe and clean as possible when handling and producing her products by sanitizing her workspace and materials. 

Since my brand is completely online, it made it easier since I don’t have to be in contact with anyone to sell my items,” said Anjali. 

Not only did Anjali create the products, Instagram photos, animations, website, and logo, but she also markets her brand through many social media platforms by herself. In doing so, she forms a closer connection to her consumers and can receive feedback more easily 

My main marketing strategy I do is [keeping] my brand’s Instagram active by having Q&As on my stories as well as giveaways,” said Anjali. “Another way is email subscriptions. I usually email my subscribers about upcoming launches and sales. I also market my brand through other apps like Pinterest and TikTok.” 

Anjali also strives to create a strong foundation of values that her brand promotes. 

“When planning at my brand’s values, I knew I wanted to have a brand that was not only sustainable but also size inclusive. My brand is zero waste, meaning all scraps whether it is fabric or thread is never thrown away.” 

Anjali makes sure to solely use materials that are ethically sourced, and she makes sure to use every bit of material that she can. Fabric or threads that she has no use for are donated to companies who will recycle and reuse them. 

“Planning my brand’s future is something that has been on my mind for a while,” Anjali said. Since it is still unknown where I will be in a year, it is hard to predict where my brand will go. But I will definitely continue producing items in the future.” 

Now that Webb classes are back in session, ZigZag’s creator has much more on her plate. 

“Since we have been back in school, it has been difficult to have time to work on my brand while also having homework and college applications, said Anjali. 

Her brand is a great example of how small businesses strive to uphold their values and connect to their consumers. Anjali is motivated by her consumers and genuinely cares about the product she creates. Supporting her business and others like it is one way we can uphold our community in tough times.

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About the Contributors
Nichola Monroe, Chief Editor of Features
If you’re looking for a Webb big sister, Nichola Monroe (‘22) is the person for you. An experienced co-chair of the VWS dorm prefect council, she is always looking for ways to lend her knowledge to newer students both in the dorm and outside. As a returning member of the Webb Canyon Chronicle and this year’s Chief Editor of Features, she is excited to write engaging articles, share her journalism experiences, and help others thrive. Over this last summer, Nichola fostered her leadership skills at a summer camp in Maine. She lived in a cabin with younger girls and taught them how to make ceramics and jewelry, sewing, and other important life skills. Although Nichola usually resides in Dana Point, she is currently living at Webb and hopes to initiate new dorm activities for other boarders in Jameson to enjoy. Also an activist, Nichola cares deeply about current issues like climate change and sustainability. When she’s not helping other people, you can most likely find her outdoors, whether it's dancing, walking her dog at the beach, knitting under a tree, or simply just doing somersaults in front of her dorm. Favorite song: "Stay for the Summer" by Logan & Isabel
Eva Annabi, Co-Editor of Sports & Social Media Manager
Just like a spirited raccoon, Eva Annabi (‘23)’s lively enthusiasm and humor make it natural for her to be an amazing Social Media Manager for the Webb Canyon Chronicle. Eva lives by the quote “ride the wave”, like when she is spending time together with friends or binging shows like Love Island instead of doing her homework. Her various leadership roles as a head day student prefect and president of the Middle Eastern and Rotary clubs also allow her to discuss important topics to her, such as representation for minorities and women at Webb. Some of her special talents include wiggling her ears and rapping the fastest part in Rap God. As she steps into her role as the WCC Social Media Manager this year as well as the Co-Editor of Sports, Eva is thrilled to provide entertaining and informative media content in an effort to increase readership.   Favorite Song: "Ransom" by Lil Tecca
Narineh Madikians, Public Editor
Narineh Madikians (23) is coming back to Webb for her senior year as a completely new person. Along with her new position as the Webb Canyon Chronicle's new Public Editor, Narineh is also a head peer advisor and a member of the VWS varsity volleyball team. Even though her senior year is full of change, Narineh still loves humanities courses from past years such as Advanced Studies Creative Nonfiction. She encourages everyone at Webb to take this class as it has made a significant impact on her writing techniques. This year, she is focusing on the future while also trying to stay present at the moment, hoping to make as many lasting memories as she can before she leaves for college. After a long and busy week at school, Narineh uses her weekends to recharge. She loves to go out with her friends or stay at home and watch movies with her parents and three dogs: Jeckie, Dash, and Rex. At the end of the day, Narineh unwinds by listening to her favorite artists such as Mac Miller, Frank Ocean, and Childish Gambino. Narineh will use her new and old experiences throughout Webb, the WCC, and outside life, to make her senior year unforgettable.   Favorite Song: "Crimson and Clover" by Tommy James and The Shondells
Claire Diepenbrock, Editor of Media
In addition to being an incredibly dedicated peer advisor, Claire Diepenbrock (‘21) is spending her first year on the WCC team as the Co-Editor of Media. When she is not in class, fulfilling her leadership duties, or working at Chick-Fil-A, the Rancho native can usually be found listening to music; Wallows, Tame Impala, and Banes World are just some of her favorite artists. In any free time she has left, Claire also paints, writes, and does photography, her creative eye making her the perfect edition to the Media team. She is passionate about social justice, and she even attended a Black Lives Matter protest over the summer, emphasizing her belief in speaking out about equality. This year, Claire wants to do her part to help unite the Webb community during these trying times and believes that the Webb Canyon Chronicle will be the perfect platform to do so. 

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