The Student News Site of The Webb Schools

Webb Canyon Chronicle

The Student News Site of The Webb Schools

Webb Canyon Chronicle

The Student News Site of The Webb Schools

Webb Canyon Chronicle

Spirit Store: Out with the old and in with the new

Scott McCloud (‘24) is proudly wearing the old Webb T- shirt with the WSC colors and block lettering. To Scott’s left, Daniel Reyes, equipment manager, stands in front of the spirit store wearing a new Webb shirt which has the schools new branding colors, Unbounded Blue and California Gold.

Upon entering hooper, something new might catch your eye. Bright unity colors beam from a small grey pop-up shop. Water bottles, hoodies, t-shirts, and notebooks all embellished with the Webb logo are out on display waiting to be purchased. After multiple years of not being able to buy Webb merchandise, excited students were ready to see what the Spirit Store team created over the summer and are ready to show their school spirit. However, the store has received mixed reactions.  

Looking into the pop-up shop stickers, hydro flasks, masks, notebooks, and clothing sits on the shelf of the Webb spirit store in this close-up.

 The designs on the new clothing items being offered differ drastically from the old merchandise that Webbies are used to. Although the class of 2023 is the only class that was present before the newly branded spirit store, students across all grade levels on campus still miss the simplicity of the old sweatshirts, including freshmen. 

“There’s cool merch, but I prefer the old merch better because it was simpler,” said Aaden Mozia (‘26). 

Most students take issue with the complex logos and designs. The school’s colors and fonts on its merchandise changed due to the rebranding. The original design, with just “WEBB” in block letters is replaced with “The Webb Schools” with a blue frame around the text. Students miss the old navy and gold zip-ups, the flannel pajama pants, and the heather grey hoodies. The complicated logo makes the merch look a lot more marketed and business-like, rather than a regular school’s merchandise logo. 

“I didn’t like the design of the school’s name. The ‘WEBB’ logo from past years was better than the new logo,” said Sam Zeiden (‘23). 

Aaden Mozia (‘26) stands in Hooper in the new navy hoodie. The hoodie is embellished with the new classic white logo that reads: “The Webb Schools”

Students were hindered from buying Webb merch due to the inability to be on campus during COVID-19. The Spirit Store was also held back from creating merch due to merchandise shortages. Nowadays, the only way students can see old merchandise is on upperclassmen who sport the remnants of the merch that still fits from freshman year. Many underclassmen long for the day when they can buy the same merch that upperclassmen wear. 

“I see people wearing Webb sweatpants or pajamas and kind of wonder why I can’t get those,” said Kenny Clay (‘25). “When I see some of the older Webb merch, I like how much more variety it had.” 

Daniel Hu (‘23) poses next to Falcon Fu (‘23) sporting old Webb merch on Webb Wednesday. Daniel shows off a WSC cross-country shirt and Falcon brings back the nostalgia with the old navy and gold pullover.

The rebranding has prompted some students to both feel nostalgic and left out when they are not able to wear past merch. Despite the negative feedback on the new designs, students have enjoyed the amazing quality of the merchandise from the hoodie to the hydro flask.  

“I would just like to put an emphasis on how soft my sweatshirt is. It is the Webb hoodie; get one, it’s amazing.” said Lucy Troendle (‘26). 

“At first when I saw the student store, I thought it was cool because there is a lot of stuff there,” Jonathan Rosales (‘24) said. “Some of the items are eh, but I like the water bottle a lot.” 

Students have been giving their feedback in the hope of seeing a change. However, the parameters of the rebranding restrict the realization of these requests.  Ken Rosenfeld, Dean of Campus Life, explains that with the rebranding, old fonts and colors were not approved to be used for the merch. Mr. Rosenfeld, who serves as the bridge between students and the merchandise team, requested more student feedback so that he and the team can see how they can lean into the desires of students as much as possible. 

“So far, it’s been very informal whereas it would be much more helpful if we formalized that process also to make sure that the students feel like they have a voice in it,” said Mr. Rosenfeld. 

There is hope for the return of the block lettering of “WEBB”. It will not be in the exact way Webbies remember; however, it will resemble the old style in some sense.  

“The nice thing is that, with the athletic branding, we have box lettering,” said Mr. Rosenfeld. “So, it’s not collegiate, but it’s still box lettering that we are trying to lean into. So that it’s simple enough so that it is what people want, but also maybe has a little bit of pop to be able to stand out.” 

Mr. Rosenfeld strives to combine the old simplicity of the merchandise with newer and more creative variations. According to him, new merchandise will be coming soon.  

“We are working on a second wave of merchandise, particularly T-shirts and maybe more creative things,” said Mr. Rosenfeld. “We also are about to launch an online store which should generate more attention and sales.” 

Webbies may have mixed opinions about the merch but will be glad to know their feedback will be taken more seriously in the future. With the gradual transition of unifying the two schools, this rebranding is the first visual step Webbies have experienced. Although students may not know what is in store for them, they should continue to use their voice to advocate for their desires.  

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About the Contributors
Eva Annabi
Eva Annabi, Co-Editor of Sports & Social Media Manager
Just like a spirited raccoon, Eva Annabi (‘23)’s lively enthusiasm and humor make it natural for her to be an amazing Social Media Manager for the Webb Canyon Chronicle. Eva lives by the quote “ride the wave”, like when she is spending time together with friends or binging shows like Love Island instead of doing her homework. Her various leadership roles as a head day student prefect and president of the Middle Eastern and Rotary clubs also allow her to discuss important topics to her, such as representation for minorities and women at Webb. Some of her special talents include wiggling her ears and rapping the fastest part in Rap God. As she steps into her role as the WCC Social Media Manager this year as well as the Co-Editor of Sports, Eva is thrilled to provide entertaining and informative media content in an effort to increase readership.   Favorite Song: "Ransom" by Lil Tecca
Narineh Madikians
Narineh Madikians, Public Editor
Narineh Madikians (23) is coming back to Webb for her senior year as a completely new person. Along with her new position as the Webb Canyon Chronicle's new Public Editor, Narineh is also a head peer advisor and a member of the VWS varsity volleyball team. Even though her senior year is full of change, Narineh still loves humanities courses from past years such as Advanced Studies Creative Nonfiction. She encourages everyone at Webb to take this class as it has made a significant impact on her writing techniques. This year, she is focusing on the future while also trying to stay present at the moment, hoping to make as many lasting memories as she can before she leaves for college. After a long and busy week at school, Narineh uses her weekends to recharge. She loves to go out with her friends or stay at home and watch movies with her parents and three dogs: Jeckie, Dash, and Rex. At the end of the day, Narineh unwinds by listening to her favorite artists such as Mac Miller, Frank Ocean, and Childish Gambino. Narineh will use her new and old experiences throughout Webb, the WCC, and outside life, to make her senior year unforgettable.   Favorite Song: "Crimson and Clover" by Tommy James and The Shondells
Sydney Mildon
Sydney Mildon, Co-Editor of Features
When speaking with Sydney Mildon (‘25), you should always expect the unexpected. Usually quiet in class, Sydney can be strikingly loud when the vibe feels right. A bubbly and talkative person, she likes to hang out with friends, go on weekend runs, try different foods, and watch Gilmore Girls on replay. This summer, she traveled with her family to the Bahamas, Utah, and back to her home in Las Vegas. While enjoying the lighthearted side of life, Sydney also takes on many responsibilities in the Webb community. As a prefect for Jones dormitory, she takes care of her fellow boarders and ensures that they can fully engage in residential life. As an admission ambassador, she introduces prospective Webb students to the campus family. As a scholar, she is passionate about women's rights and is interested in becoming a lawyer to pursue the legal aspects of feminism and rape culture. Returning to the WCC as Editor of Features, Sydney is willing to have fun with her role while ensuring WCC articles’ quality. Additionally, she wants to increase the amount of her article outputs this year. With so many different aspects coming together in her, let us expect the unexpected articles from Sydney Mildon this year!   Favorite Song: "Lovers Rock" by TV Girl
Berklee Antecol
Berklee Antecol, Co-Editor of Opinion
As a fashionista, Berklee Antecol (‘25) not only loves the design side of fashion but also the statistics. Although she wants to study economics or business in the future, Berklee also has a fascination with the fashion industry. Her personality is like a vibrant pink fabric in a mix of pastel colors. This gradient is carried through her experiences in the Webb community; wherever you are, she will stand out as a bright glow of energy and positivity. Like a seamstress selecting the right thread for the fabric, she works as an admission ambassador, introducing prospective students into the fabric of the Webb community. Yet Berklee's life is not just bold pink; she can settle into paler, calmer hues of pink as well. She loves to snuggle on the couch and click play on her favorite Netflix show, Gilmore Girls, or listen to calm music like Still Woozy to improve her homework efficiency. This year, as the Editor of Opinion, Berklee wants to jump into a fast-working mindset and to write and publish as many articles as she can. Like sewing haute couture, Berklee is always ready to go with fast quality work.   Song: I Feel Fantastic - Riovaz
Stephanie Ma
Stephanie Ma, Co-Editor of Opinion
Meet Stephanie “Steph” Ma ('25), a harmonious force within the Webb Canyon Chronicle and Webb Community. This past summer Steph leisurely sojourned in Korea, where she indulged in delicious street foods such as fish cakes and tteokbokki. She continued her summer melodiously with visits to Boston College and NYU’s Clive Davis Institute, where she immersed herself in the world of music, recorded her own songs, and had her soul serenaded by Masie Peters while visiting her brother in Canada. Looking through her Spotify, you are sure to find the ballads of Taylor Swift and Joshua Bassett. A talented instrumentalist, she plays a multitude of instruments such as the violin, guitar, and ukulele, yet her compositions extend beyond melodies. At Webb, the humanities strike a chord in her heart, especially classes conducted by Ms. MacPhee. As a maestro of leadership, Steph serves on the VWS Honor Cabinet When writing for the WCC Steph meticulously pieces together articles, most notably her compelling piece on the UC strikes. Finishing with a crescendo we can all look forward to seeing Steph thrive during her third year at Webb, while we take delight in her enlightened and empathetic articles during her second year at the Chronicle.  Favorite Song: "Cool About It" by Boygenius

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